Brazil 2014 World Cup Emblem

Brazil has launched its logo for the 2014 World Cup finals, saying it must learn from 2010 hosts South Africa in order to stage a successful tournament. Brazilian President Luiz Inacio Lula da Silva has stressed that his country has a «tremendous responsibility» to match the first finals put on by Africa. «The success of our African brothers represents a tremendous challenge to the Brazilian people,» he said. «We are learning from them to ensure that [2014] will be even better.» The logo, which represents the World Cup trophy, is created by three linked hands in Brazil’s national colours of yellow and green.

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